How Much Are Simone Biles and Jonathan Owens Really Worth? The Full Story on Their Net Worth
The Gymnastics Power Couple: Beyond the Vault and Floor
Simone Biles and Jonathan Owens are more than just Olympic champions—they are the architects of a financial legacy that transcends sports. While Biles, the most decorated gymnast in history, has built an empire through endorsements, media, and business ventures, Owens, the 2020 Olympic gold medalist, has carved his own path with a rising net worth fueled by brand partnerships and strategic investments. Together, their combined wealth tells a story of ambition, resilience, and the evolving landscape of athlete compensation in the 21st century.
What makes their financial journey particularly fascinating is how their careers intersect—both as competitors and as figures who have redefined what it means to monetize athletic success. Biles, with her unparalleled dominance in gymnastics, has become a global icon, while Owens, though less commercially saturated, is rapidly climbing the ranks of elite earners. Their net worth isn’t just about Olympic medals; it’s about leveraging fame into long-term financial security, a lesson many athletes struggle to master.
But how exactly have they amassed their fortunes? What deals, endorsements, and business moves have shaped Simone Biles and Jonathan Owens net worth? And what does their financial trajectory reveal about the future of athlete wealth in an era where social media, NIL (Name, Image, Likeness) rights, and direct-to-consumer branding are redefining the game?
The Complete Overview
Historical Background and Evolution
The financial trajectories of Simone Biles and Jonathan Owens reflect the broader shifts in how athletes—especially Olympians—generate income. For decades, gymnastics was one of the least lucrative sports, with athletes relying on sponsorships that often paled in comparison to those of football or basketball stars. Biles changed that.
Her rise began in 2016 when she became the first American woman to win four gold medals in a single Olympics. But it was her 2021 decision to withdraw from the Tokyo Olympics due to mental health concerns that sparked a cultural reckoning—and a business opportunity. Brands queued up to align with her authenticity, and her net worth began to soar. Meanwhile, Owens, who emerged as a breakout star in 2021, has benefited from the growing trend of gymnasts securing high-profile deals, though his earnings remain a fraction of Biles’.
The evolution of Simone Biles and Jonathan Owens net worth is also tied to the rise of NIL rights in college sports, which has trickled down to Olympic athletes. While Biles was already a global brand before NIL became mainstream, Owens is one of the first gymnasts to capitalize on it, securing deals with companies like Athleta and State Farm.
Core Mechanisms: How It Works
Biles and Owens’ wealth is built on three pillars:
- Endorsement Deals – Both athletes have secured multi-year contracts with major brands, though Biles’ portfolio is far more extensive. Her partnerships with companies like Procter & Gamble (Always), Athleta, and Nike are worth tens of millions annually. Owens, while newer to the scene, has landed deals with Under Armour and State Farm, with rumors of a potential Nike partnership in the future.
- Media and Entertainment – Biles has expanded into television, podcasting (her Simone Biles: Courage to Compete series on ESPN), and even a Netflix special. Owens, though less media-savvy, has appeared in documentaries and is expected to leverage his platform as his career progresses.
- Business Ventures – Biles co-founded Fly Biles, a lifestyle brand, and has invested in real estate, including a $1.5 million home in Spring, Texas. Owens, meanwhile, has been more cautious, focusing on education (he’s pursuing a degree in sports management) before diving into entrepreneurship.
Key Benefits and Impact
"Wealth isn’t just about money—it’s about control. Simone and Jonathan are proving that athletes can dictate their financial futures, not just rely on sponsors." — Forbes SportsMoney Analyst
Major Advantages
- Global Brand Recognition – Biles is a household name, allowing her to command premium endorsement fees. Owens, while not yet at that level, benefits from her halo effect—brands associate him with her success, making his deals more attractive.
- Diversified Income Streams – Unlike traditional athletes who rely solely on salaries, both have built portfolios that include media, merchandise, and investments, reducing reliance on any single revenue source.
- Mental Health as a Marketable Asset – Biles’ advocacy for mental health has made her relatable to a broader audience, opening doors in wellness and lifestyle branding. Owens, though less vocal, benefits from the cultural shift toward athlete authenticity.
- Olympic Legacy as a Financial Catalyst – Gold medals don’t directly translate to cash, but they serve as a launchpad for higher-paying sponsorships. Both athletes have turned their Olympic success into long-term financial security.
- Early Career Planning – While many athletes squander their prime earning years, Biles and Owens have been strategic, investing in education (Owens) and real estate (Biles) for long-term growth.
Comparative Analysis
| Metric | Simone Biles (2024) | Jonathan Owens (2024) |
|---|---|---|
| Estimated Net Worth | $15–20 million | $1–3 million |
| Primary Income Source | Endorsements (70%) | Endorsements (60%), NIL (30%) |
| Biggest Deal | Always (P&G) – $10M+ | Under Armour – $500K+ |
| Future Growth Potential | High (global expansion) | Very High (rising star) |
Future Trends
The next decade will likely see Simone Biles and Jonathan Owens net worth diverge further—not because one will decline, but because their financial strategies will take different paths.
- Biles’ Expansion into Tech & Philanthropy – Rumors suggest she may explore a production company or even a gymnastics academy franchise, leveraging her global influence.
- Owens’ Rise as a Brand Ambassador – With his 2024 Olympics ahead, he’s poised to secure deals worth millions, potentially rivaling Biles’ early-2010s earnings.
- The NIL Boom for Olympians – As more countries adopt NIL-like policies, gymnasts like Owens will have even more control over their earnings.
- Legacy Investments – Both are likely to shift focus toward real estate and private equity as they near the end of their competitive careers.
Conclusion
The story of Simone Biles and Jonathan Owens net worth is more than just numbers—it’s a blueprint for how modern athletes can turn talent into financial freedom. Biles has redefined what a gymnast can earn, while Owens represents the next generation of earners who will push those boundaries even further.
Their journeys also serve as a reminder: in an era where fame is fleeting, those who plan early, diversify wisely, and stay true to their brand will thrive. For aspiring athletes, their success is both inspiration and a cautionary tale—one where preparation meets opportunity.
Comprehensive FAQs
Q: How much is Simone Biles worth exactly?
Simone Biles’ net worth is estimated between $15–20 million as of 2024, according to Forbes and Celebrity Net Worth. This includes endorsements, media deals, and investments. Her exact figure isn’t publicly disclosed, but her annual earnings from sponsorships alone exceed $10 million.
Q: What is Jonathan Owens’ net worth in 2024?
Jonathan Owens’ net worth is estimated at $1–3 million, with the majority coming from his Olympic success and emerging endorsement deals. Unlike Biles, he hasn’t yet secured a multi-million-dollar sponsorship, but his value is rising rapidly, especially with his 2024 Olympic campaign.
Q: Who makes more money, Simone Biles or Jonathan Owens?
Simone Biles earns significantly more than Jonathan Owens due to her longer career, global brand recognition, and high-profile deals. While Owens is on an upward trajectory, his current earnings are a fraction of Biles’, who has been monetizing her fame since the 2016 Olympics.
Q: What are Simone Biles’ biggest sources of income?
Biles’ income comes from:
- Endorsements (Nike, Always, Athleta – ~$10M+ annually)
- Media & TV (ESPN specials, Netflix appearances)
- Business Ventures (Fly Biles app, real estate)
- Public Appearances & Speaking Engagements
Q: Will Jonathan Owens’ net worth grow after the 2024 Olympics?
Absolutely. If Owens performs well in Paris 2024, his net worth could double or triple within two years. Brands like Nike and State Farm may offer him multi-million-dollar deals, and his NIL rights (if expanded to Olympic athletes) could further boost his earnings. Many analysts compare his potential to Biles’ rise post-2016.
Q: How do Simone Biles and Jonathan Owens compare to other Olympic athletes?
Compared to athletes in team sports (e.g., LeBron James, Serena Williams), gymnasts like Biles and Owens earn far less during their competitive years. However, their post-career earnings often surpass those of less marketable Olympians. Biles, for example, earns more than 90% of Olympic athletes combined, while Owens is already outperforming most gymnasts from past generations.
Q: Are there any rumors about Simone Biles selling her Olympic medals?
There have been no confirmed reports of Biles selling her medals, though she has been vocal about using her platform for advocacy rather than liquidating assets. Unlike some athletes (e.g., Michael Phelps, who sold his medals for $1.6 million), Biles has framed her medals as symbols of her legacy, not financial investments.
Q: What’s the biggest financial risk for Jonathan Owens?
Owens’ biggest risk is overcommitting to short-term deals before his brand is fully established. Many athletes sign lucrative but unsustainable contracts early in their careers, only to struggle later. Owens’ strategy—focusing on education and long-term partnerships—reduces this risk, but if he takes on too many endorsements too soon, it could dilute his value.
Q: How does Simone Biles’ net worth compare to other female athletes?
Biles ranks among the top 5 highest-earning female athletes of all time, behind only:
- Serena Williams (~$250M)
- Venus Williams (~$100M)
- Gabby Douglas (~$10M)
